Ozzie was born in Guadalajara, Mexico, and raised on the south side of Chicago. His personal industry experience and in-depth knowledge of consumer market trends led him to believe there was a better way to approach Multicultural Marketing. So, in 2006, he and Pablo Acosta founded PACO Communications, now known as PACO Collective – a full-service marketing communications agency with a focus on inclusive marketing. Ozzie has helped grow the company from a two-man show with no clients and no revenue to a thriving agency with 50+ employees, revenues of over twenty million, and a client roster that includes Amazon, Blue Cross Blue Shield, BMO, Exelon, Greater Chicago Food Depository, Chicago Bears, Chicago White Sox, among many others.

Diana Leza Sheehan is the CEO and Principal Consultant at PDG Insights, a company she founded to help emerging and mid-sized brands and independent retailers leverage their existing data and discover cost-effective ways to gain customized consumer insights. This empowers them to create compelling sales narratives and make strategic decisions that truly resonate.

With nearly two decades of experience, Sheena Quinn serves as the senior director of public relations for the Chicago White Sox. Joining the team in 2014, she has leveraged her experience and skills to lead the team’s integrated communications and public relations efforts, which includes corporate communications, organizational reputation management multicultural community outreach. During her tenure at the White Sox, Quinn has helped to launch multiple diversity and inclusion initiatives, including the “BasebALL: One Game for All” fan campaign, its first park-wide and annual Pride Night, and “Game Changers,” an annual program focused on celebrating individual differences and inclusivity through sports.

With more than a decade of experience in the Marketing Industry, Maria Zavala has a passion for the intersection of Media and Creativity. In her current position as Manager of U.S. Media Strategy at McDonald's USA, Maria and her team work to bring national and Multicultural marketing campaigns to life, placing McDonald's in the center of culture to drive brand relevance and business results.