The TV & Video Upfronts are a cornerstone of the media industry—where major broadcasters, streamers, and advertisers set the stage for the year ahead. But what really happens behind the scenes of these high-stakes negotiations?

Join us just one week after Upfront Week in NYC for an exclusive townhall where industry leaders—spanning agencies, publishers, buyers, and brand marketers—break down key takeaways, emerging trends, and the evolving strategies shaping the future of media buying. Whether you're navigating upfronts for the first time or looking to refine your playbook, this session will give you a front-row seat to the business of billions.

This event is presented by Platinum Sponsor Yahoo and hosted by Paramount.